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2023 Community Stars (Layer 1) PLEASE DO NOT DELETE

By Marissa Rodriguez / October 31, 2023
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Copyright © 2025 National Organization of State Offices of Rural Health (NOSORH)

Mariah Hesse, MSN, RN, CENP 

Chief Nursing Officer
Sparrow Clinton Hospital
St. Johns, Michigan

 

Mariah Hesse, a lifelong rural resident, has not only made significant contributions to Sparrow Clinton Hospital (SCH) but has made significant contributions to Michigan’s rural health infrastructure through her role as President of the Michigan Critical Access Hospital Quality Network (MICAH QN), a position she has held since 2018. Mariah has grown the Network into a nationally recognized Quality Network, with Michigan being recognized by the Health Resources Services Administration (HRSA) as a Top 10 State for Quality Reporting and Performance since 2018.

Describe your role within your organization and the nature of your work in rural health. 

I started 31 years ago as a Registered Nurse in Labor and Delivery at SCH, a small Critical Access Hospital (CAH) in rural Michigan. Today, my role as Chief Nursing Officer at SCH has allowed me to advocate for quality, safe patient care for CAHs across the state. During these 31 years, the community I have supported has also provided me with many growth opportunities

How do you and/or your organization make a difference in rural health and positively impact the community? 

I have had the privilege to be part of the MiCAH QN for many years, with the last six years as the President. Being part of the network has allowed me to take part in strategic planning to continue demonstrating the value of rural hospitals and highlighting the quality of services provided in rural hospitals across the state. All 37 CAHs in Michigan voluntarily participate in quarterly meetings, share best practices and are transparent with quality outcomes to learn from each other. The outcomes and initiatives of the MiCAH QN have resulted in Michigan being recognized as a quality leader nationally. Within my own organization, we continue to build relationships and collaborate with community partners to address and impact social determinants of health.

Describe a specific project and its successful outcomes or a time when collaboration or innovation was crucial to your success.  

SCH is the only CAH in Michigan to receive designation and re-designation for the ANCC (American Nurses Credentialing Center) Pathway to Excellence Program. This application and submission process took months to complete, which included collaboration with many disciplines outside of nursing, like community partners, pharmacy, and physicians, to name a few. Educating the nursing staff took innovation to promote understanding and engagement. Receiving notification that we were designated as a Pathway to Excellence Hospital by the ANCC was validation that we have built a positive working environment and have processes in place to impact outcomes in a positive way.  

What does the “Power of Rural” mean to you? 

The “Power of Rural” means connecting people with resources to thrive in their communities. Networking and relationships are the keys to opening doors and building a solid foundation for the people and the community. 

Have you accessed, benefited from, or worked directly with your State Office of Rural Health?  

I have worked with the Michigan Center of Health (MCRH) for many years. My relationship with the MCRH is outstanding, and the support we receive is remarkable. Their support, access, and advocacy are overwhelming and difficult to put in writing.

Mercy Health-Marcum and Wallace Hospital 

(Trena Stocker, Hospital President)
Irvine, Kentucky

Mercy Health Marcum & Wallace maximizes their resources to focus on contributing to their community and beyond in many ways. For example, through Project Hero, they met with groups of veterans in surrounding communities, offering resources and services often not afforded to veterans in rural areas. They also partnered with their local EMS to distribute AEDs and offer training on proper use throughout the county. This is only a small list of Mercy Health Marcum and Wallace’s many contributions towards their community; they go beyond being a health care provider/hospital and fulfill the mission of being a network of people who love and support the surrounding community.  

Organization/project websites:
  • Mercy Health
How does your organization make a difference in rural health and positively impact the community? 

Mercy Health- Marcum and Wallace Hospital is a 25-bed Critical Access Hospital in rural Eastern Kentucky. Our community-focused strategy expands through collaborations and educational workshops, empowering the community with knowledge and support beyond our hospital. We’re dedicated to making a true impact on our community’s health and well-being. 

We continually strive to offer state-of-the-art technology to ensure patients receive top-of-the-line procedural testing. 3D Mammography was purchased through the assistance of a major fundraising campaign by the MWH Foundation and an Appalachian Regional Commission (ARC) grant. By offering 3D Mammography, we’ve identified many early-stage cancers.

Describe a specific project and its successful outcomes or a time when collaboration or innovation was crucial to your success.  

The Kentucky Opioid Response Effort – Quick Response Team (QRT) comprises a collaborative, interdisciplinary partnership between local law enforcement and EMS. They conduct follow-ups after an individual overdoses and provide engagement and relationship-building to educate individuals, family members and the larger community about addiction, prevention, harm reduction, treatment and recovery, and how the QRT can assist. Thus far, in 2023, they received 82 referrals from dispatch and were able to make contact with over 40 individuals. 

Describe any challenges your organization has encountered and how you overcame them. 

All CAHs and rural entities struggle with the same issues as other hospitals: rising cost of salaries, decreased reimbursement from payors, struggling economy and overall change in the healthcare landscape. Mercy Health-Marcum and Wallace has overcome these challenges in two ways: Friends and family caring for friends and family goes a long way to stem the higher turnover rates seen in an urban market and assist in higher quality of care. Additionally, truly knowing the communities we serve and understanding the healthcare needs allows the organization to offer services that will bring financial and health benefits to the community.

What does the “Power of Rural” mean to you? 

Rural healthcare in and of itself is Power. Taking care of someone in their community versus miles away allows that person to truly be served at their place of need. Rural healthcare is also very compassionate towards community services and needs, allowing providers and associates to work where they want to work in a positive situation.  

Genesis Medical Center, Aledo 

(Ted Rogalski, Administrator)
Aledo, Illinois

This Critical Access Hospital has made the provision of mental health care in the communities it serves a top priority. They have worked closely with their community and the local health department to improve mental health and substance use treatment. Some highlights of their work include providing mental health counseling in the local schools, collaborating with the State’s Attorney’s Office to develop a drug court, and providing space for initial intake with clients at the hospital.

Organization/project websites:
  • Genesis Medical Center, Aledo
Please describe your role within your organization and the nature of your work in rural health. 

As the Administrator, I have had the pleasure of leading our 22-bed Critical Access Hospital and Rural Health Clinics since 2010. The hospital was a county-owned facility when I came to the organization. The first two years were focused on a financial turnaround, which was successful. We then completed an acquisition to create Genesis Medical Center, Aledo. We embarked on a $13M facility renovation and the implementation of a new EMR. The next several years focused on building the organization’s culture and improving our quality and safety performance.  

How do you and/or your organization make a difference in rural health and positively impact the community? 

As the sole healthcare provider in a very rural county (population of 16,000), providing as many local services as possible is critical, allowing easy access and eliminating the 30-mile travel to the next closest healthcare provider. We are the second largest employer in the community and have a significant economic impact, which is vital to maintaining a vibrant rural community. We have also had a lead role in creating an economic development organization that has been operating successfully over the past six years. 

Describe a specific project and its successful outcomes or a time when collaboration or innovation was crucial to your success.  

Mental health was the top priority in our Community Health Needs Assessment. In 2019, with the support of a HRSA Rural Outreach Grant, we partnered with the Mercer County Health Department (MCHD) to develop the Mercer County Mental Health Action Program. The goals were to improve access to mental health services and reduce barriers to care and delays in service. The hospital committed to employing a Psychiatric APRN and a behavioral health counselor, while MCHD provided a nurse navigator. Over the three-year period, 700 new, unique individuals received counseling services, 156 of whom were actively enrolled in case management. The program has been sustained post-grant and is active today. The hospital also leads a Mental Health Consortium, which brings together over a dozen community agencies to collaborate, support addressing social determinants of health and enhance our behavioral health services. 

What does the “Power of Rural” mean to you? 

First, the “Power of Rural” is the overwhelming amount of collaboration and support that exists in our rural community. Second, our size allows us to truly know our patients and community. Not only does this provide us with a clinical benefit in delivering effective care, but it also supports our culture of friends and family caring for friends and family. 

Have you accessed, benefited from, or worked directly with your State Office of Rural Health?  

Our State Office of Rural Health has been critical in our ability to recruit and retain MDs and APPs in our Rural Health Clinic through their support of the State Loan Repayment Program. Recruiting providers to our rural community is very difficult, but this program has been instrumental in our effort to do so. 

Geer Village Senior Community

(Stacie Nicholas, Executive Director)
North Canaan, Connecticut

Organization/project websites:
  • Geer Village Senior Community
How do you and/or your organization make a difference in rural health and positively impact the community?

Geer’s Transportation Department provides most of the transportation to seniors and disabled individuals in the remote corner of northwest Connecticut. Transportation is provided free of charge and allows individuals to meet their healthcare and basic needs where public transportation does not exist.

Describe a specific project and its successful outcomes or a time when collaboration or innovation was crucial to your success.

Geer initiated an on-demand (Uber-style) transportation program in 2022. This program provides free transportation to anyone residing in the catchment area over the age of 60 or disabled. We collaborated heavily with other nonprofit organizations in the area to identify the need and design the program, specifically with other healthcare providers and especially with the behavioral health community. Within six months of starting the program, we served over 100 individuals, and within the first year, we provided as many rides in that program as we do in all the other transportation programs we provide. As we navigate into the second year of service, we are grateful to the private philanthropic community that has stepped up to provide a 50% match to the Department of Transportation to operate the program.

Describe any challenges your organization has encountered and how you overcame them.

It has been challenging to meet the demand; we could increase service times and volume if funding were available. We balance the requests so that we can serve the most people in the time that we have.

What does the “Power of Rural” mean to you?

It means collaborating for multiple impacts and achieving the greatest results with the resources available.

What inspired you to choose a career in rural health?

Moving to a beautiful rural area inspires me to stay and have an impact on rural health because I can be closer to nature in a smaller community and work closely with those our service directly impacts.

Have you accessed, benefited from, or worked directly with your State Office of Rural Health?

It was through our relationship with the Office of Rural Health that the funding to pilot this program became available. Once the pilot project proved successful, we could leverage that support to find permanent funding. Without the Office of Rural Health, this would never have happened.

Well Fed Arkansas

Joshua Harris, Executive Director
Little Rock, Arkansas

Well Fed Arkansas truly embodies the essence of a Community Star through their remarkable work in transforming underserved rural areas. Their innovative model tackles food insecurity by directly reaching out to communities and providing access to healthy and nutritious food. What sets Well Fed Arkansas apart is its commitment to not just delivering food but also providing education. By creating an ecosystem where education and access to wholesome food intersect, they effectively address social determinants of health and uplift the communities they serve. 

How do you and/or your organization make a difference in rural health and positively impact the community? 

We work alongside local community partners to create long-term impact on diet-related illnesses and deficiencies. Our work in Jefferson and Phillips counties provides healthy food access to food desert areas. Participants have seen positive changes in their health and wellness because of consistent access to nutritious foods. Our programs also help build community relationships and positivity as participants learn and pick out food together at our host sites.  

Describe a specific project and its successful outcomes or a time when collaboration or innovation was crucial to your success: 

Together with the staff of the UAMS East clinic in Helena, we crafted and launched a Produce Prescription program for patients suffering from diet-related illnesses. While most Produce Prescription programs focus on temporary food assistance through a gift card to a retailer, we chose to innovate a market-based program whereby patients could “shop” for healthy foods onsite at their monthly wellness checkup. Well Fed oversees this novel program by focusing on the diet intervention we provide onsite at the clinic. Patients can pick out their groceries according to their dietary needs, along with our nutrition coaching. We have seen weight loss, A1C improvement, and BMI changes. Our success has been our strategic partnership and intentional approach with each patient.  

Does your organization provide or support any specialty services? 

We have been working towards more true diet intervention approaches to food insecurity. We see a high need for nutrition intervention beyond the need for food. Arkansas has high rates of obesity, diabetes, and cardiovascular issues among low-income communities. This health disparity has prompted us to work with healthcare professionals to develop programs strategically addressing diet intervention.

Describe any challenges your organization has encountered and how you overcame them: 

We encountered challenges in educating participants in our program as we didn’t have the expertise or the budget to provide professional nutrition coaching. We found out there are SNAP-Ed programs through the University of Arkansas Cooperative Extension and were able to form a perfect partnership.  

What does the “Power of Rural” mean to you? 

The Power of Rural means acknowledging the potential of rural communities to make a big impact on their state. Much of rural Arkansas works hard to grow and provide industry for the rest of the state while being overlooked in public services. If we can work together to better equip our rural communities with health and opportunity, our state would be more poised to excel across the board.

Woodlawn Health 

(Paula McKinney, DNP, RN, NE-BC, Vice President of Patient Care Service & Chief Nursing Officer)
Rochester, Indiana

Because Woodlawn Health is putting patients before dollars, they have been selected as Indiana’s Community Star. Woodlawn’s “Maternity Oasis” campaign came from the desire to find a strategy to keep the Woodlawn Birthing Center from becoming another statistic…a community hospital without Obstetrical services. 

Organization/project websites:
  • Woodlawn Hospital
How do you and/or your organization make a difference in rural health and positively impact the community? 

It is not uncommon for Woodlawn medical providers to have the privilege of simultaneously caring for multiple generations of the same family. Depending on the provider, they may have also attended the births of multiple generations. This an example of rural care at its finest, building a trusting relationship that lasts a lifetime.  

Without Woodlawn, many families would have to drive for care, and that drive would most likely deter those seeking care or not allow them to get there promptly. It is one of the many reasons Woodlawn has chosen to invest in its OB department while other rural hospitals are closing their units, giving expecting moms a place to deliver close to home!

Describe any challenges your organization has encountered and how you overcame them: 

Due to Medicaid reimbursement and the Hospital Assessment Fee (HAF) that hospitals must pay in Indiana, Woodlawn still loses two million dollars annually on its OB department. We’ve teamed up with the Indiana Hospital Association (IHA) to voice concerns about rural health care, especially OB services. Our CEO, Alan Fisher, worked with the IHA to speak with legislators and testified in Indianapolis about reducing HAF payments and increasing Medicaid. Hopefully, some reform will allow rural health systems to thrive and prevent maternity deserts in Indiana. 

Describe a specific project and its successful outcomes or a time when collaboration or innovation was crucial to your success.  

In 2022, Woodlawn was only delivering 12 babies a month and losing millions of dollars each year, which was not sustainable to keep our doors open. We made a commitment to our community to become a “Maternity Oasis.”  

In the spring of 2023, St. Joseph in Plymouth, Indiana (25 miles to the south) stopped doing OB services and contacted Woodlawn to do emergency cases. Knowing the announcement would significantly impact many expecting moms in the adjacent county, the team sprang into action to help those affected. The marketing and OB teams collaborated to offer tours of their facility and disseminated information through social media, local newspapers, and the radio so expecting moms knew they had options. Due to the team’s efforts, we’ve seen deliveries increase to 22 in just one month, and we’ve attracted two new providers to help us care for expecting mothers. We know our emphasis on maternal care will impact families and our community for years to come by giving expecting mothers a place for care that is close to home.

What does the “Power of Rural” mean to you? 

There is power in caring for friends and neighbors in your community. In rural communities, many times, those relationships build over time. Our team and medical providers become trusted friends to so many. It is common for community members to remember the nurse or doctor who cared for them or their family members. They often see those caregivers at the grocery store or a school event. For many, our health system has cared for their family for generations, which is an amazing honor we do not take lightly.

Adelaide “Addie” Eckardt, MS, PMHCNS-BC, DON 

Director of Nursing
Eastern Shore Hospital Center
Cambridge, Maryland 

 

Maryland’s 2023 Community Star was selected based on her dedication and activity on behalf of rural Maryland over the past year (and decades!). She has demonstrated her support for rural health in Maryland in person and virtually at every turn. Throughout her tenure as a Maryland State Delegate and Senator, “Addie” kept a keen eye and busy legislative hands involved in rural health and nursing. Despite busy schedules and state-level contributions, she served as a long-time regional Area Health Education Board member. During the past year, she transitioned from a 28-year legislative career into public health service as a behavioral health nursing director in rural Maryland. Addie’s presence as a stalwart supporter and connector in rural Maryland is well deserving of recognition. 

Describe your role within your organization and the nature of your work in rural health: 

I am the Director of Nursing in an 82-bed State Psychiatric Forensic Inpatient Facility in Rural Maryland. I have a long-standing history of working in this facility and also serving 28 years in the Maryland General Assembly advocating for services and funding for individuals and families struggling with severe mental illness and substance use and abuse.

How do you and/or your organization make a difference in rural health and positively impact the community? 

Through the years, I have promoted and advocated for services and funding for mental illness/brain disease. I have introduced and passed many bills to assist with the delivery system in Maryland. As a retired Senator, I now work in the hospital setting, experiencing the system changes from legislation I have worked on and passed. 

Describe a specific project and its successful outcomes or a time when collaboration or innovation was crucial to your success: 

Passing legislation for those incarcerated for crimes committed but need inpatient evaluation and treatment to determine competency to stand trial and get on with their lives. 

Describe any challenges your organization has encountered and how you overcame them: 

Covid has severely impacted the nursing workforce. Hiring skilled licensed and unlicensed nursing staff has been challenging, and expensive travelers have been utilized to fill the void. I plan to build a workplace in which staff want to work and advance their nursing careers. We will grow our own, so to speak.  

What does the “Power of Rural” mean to you? 

Recognizing the need for health care for everyone that is affordable, accessible, and of quality.  

Have you accessed, benefited from, or worked directly with your State Office of Rural Health?  

The Office of Rural Health has been most helpful by bringing resources to the table to facilitate the rural delivery system and building the workforce. They work through various population groups and organizations like the Area Health Education Centers and the Maryland Community Health Resources Commission. Facilitating funding for workforce needs is an example of their commitment to rural needs, and their advocacy at the Federal level is critical. 

Peggy Gautreau, RN, BSN, CNM

Administrator
Total Family Medical
Robert, Louisiana

Organization/project websites:
  • Total Family Medical 
How do you and/or your organization make a difference in rural health and positively impact the community?

We opened our doors ten years ago to provide care for those with the most difficulty accessing health care. Our mission was and still is to provide full-scope health care with the goal of Dignity. Compassion. Respect. Every patient. Every time. No matter what.

Describe a specific project and its successful outcomes or a time when collaboration or innovation was crucial to your success. 

Since opening Total Family Medicine, I have wanted to offer mammograms to our patients and community. I had seen a larger neighboring hospital system’s mammogram bus drive from city to city and wished we could bring that to our community. Initially, our volume was not high enough, but I would reach out to them year after year. They finally said yes as a “trial” and gave us two dates for their mammogram bus to come on-site for the year. If we could “fill up the schedule,” they would consider us. I am happy to say that we are in year three now with five yearly dates to offer mammograms!

Describe any challenges your organization has encountered and how you overcame them.

In 2016, a horrific flood devastated our area, and we lost everything. We began seeing patients in the parking lot while figuring out our next steps. A local dentist loaned us her former dental trailer, where we saw patients while trying to rebuild a new clinic. Our State Office of Rural Health reached out to Americares, whom we had not heard of at the time. Two women from the organization flew down to help those affected by the flood. They just happened to come to my clinic (well, parking lot at the time) the day I got the call that the modular building I thought I secured wouldn’t happen unless I came up with substantially more cash to purchase the unit outright. As they toured the soaking wet clinic with watermarks 8 feet high and boxes of gloves, band-aids, etc. still floating on the floors, they overheard my frantic calls and maneuvering what we would do next. That evening, they presented me with a check from Americares for the balance on the building that I did not have. Six weeks to the day of the flood and losing everything, we were re-opened and seeing patients in our new clinic. 

What does the “Power of Rural” mean to you?

In one word, it means “everything” to us. Rural health care has ALWAYS been my love and passion. It helps provide care to those most in need. The “Power of Rural” makes me feel like there is a much larger force and many more people who truly share the same mission and goals. Together as one force, we are far more powerful than alone!

Have you accessed, benefited from, or worked directly with your State Office of Rural Health? 

I always say that without our State Office of Rural Health (SORH), I would never have been able to open my doors, and I would not still be open without them! The SORH encouraged and supported me, walking me step by step through opening a Rural Health Clinic. They provide educational opportunities, networking, collaborating programs with other organizations, and so much more! Without them, we would not be where we are today and would not have been able to care for the thousands of patients over the last ten years. 

Kansas State University PA Program 

(Gwen Ferdinand-Jacob, Physician Assistant Program Director)
Manhattan, Kansas 

The Kansas State University (KSU) Physician Assistant (PA) Program was selected for its commitment to public health and the recruitment and retention of healthcare providers in rural communities.  

In April of 2022, the Clinical Director of KSU’s PA program contacted the Kansas Office of Primary Care and Rural Health, housed within the Kansas Department of Health and Environment (KDHE), proposing an internship partnership between KSU and KDHE. This partnership would help new providers better understand the role of public health and bridge the learning gap in healthcare providers’ education. The student would spend time with multiple bureaus and divisions across KDHE as one of their clinical rotation electives. KDHE hosted the first PA intern in the spring of 2023. The intern spent one to three days with ten different offices within KDHE, took part in a legislative rotation to learn about the state legislative process, visited outside stakeholders, toured an FQHC, participated in site visits, and observed oral screenings performed at area elementary schools. The student later gave a presentation to his entire PA class, highlighting his experience. This one-of-a-kind collaboration would never have come to fruition without the foresight and engagement of the leadership at the KSU PA program. 

Organization/project websites:
  • KSU Physician Assistant Program
How do you and/or your organization make a difference in rural health and positively impact the community? 

The KSU PA program’s mission statement states, “…The program is dedicated to graduating physician assistants who demonstrate professionalism, are globally minded, and practice within an ethical framework to improve the quality of life of their communities and the medically underserved populations.” At least 50% of our students are residents of Kansas, most of whom are from rural areas. Students complete clinical rotations in rural Kansas. We hope this introduction to rural health will inform their final decisions regarding practice location upon program completion.

Describe a specific project and its successful outcomes or a time when collaboration or innovation was crucial to your success.  

A dream and a blank piece of paper led to the development of a PA program at K-State that enrolled 35 students three and a half years later. From selecting a suitable space for the program to choosing courses that best support the PA’s future in rural health, this program would be non-existent without collaboration on multiple levels. Our search for qualified faculty resulted in 221 years of clinical practice experience. We worked with various healthcare systems, clinics, and processes to ensure our success. Our diverse student cohorts mark our success. 

Have you accessed, benefited from, or worked directly with your State Office of Rural Health? 

One of our clinical phase students recently completed the first five-week rotation with KDHE. The student benefited greatly from this experience, which helped him understand the public health role in society, preparing him for future collaboration and understanding the responsibilities of each office of KDHE. Our PA program is thankful for the opportunity to learn so much about this rotation that I am sure will become a popular elective.

William “Bill” Coleman, MD, PhD (late)

Director, Office for Family Health Education & Research
UAB Heersink School of Medicine, Huntsville Regional Medical Campus
Huntsville, Alabama

Organization/project websites:
  • Alabama Office of Healthcare Workforce
  • Heersink School of Medicine – Rural Medicine Program
What was Dr. Coleman’s role within his organization and the nature of his work in rural health?

Dr. Coleman was born and raised in a rural Alabama community (Jemison, pop. 1,000 at the time) and practiced family medicine in Scottsboro, Alabama, for 25 years (population 15,000). He lived for 83 years and never called anyplace but Alabama home. He became highly educated, with an MD and PhD; traveled the world pursuing his anatomy PhD research; became national president of the American Academy of Family Physicians; and served on advisory committees for the White House and Harvard University. But what Dr. Coleman was most personally proud of was when a medical school dean pronounced Dr. Coleman as a true “servant leader.” To Dr. Coleman, that meant his first and foremost desire as a physician was to serve his patients and his community. In a rural community, he recognized that it was the nature of his profession to support the community in any way he could, just as he relied on the community to support him as the village that helped raise his children and supported his family.

Dr. Coleman established the Office for Family Health Education & Research (OFHER) at the UAB Heersink School of Medicine. The office supports rural medicine efforts with two main projects:

  • The Physician Workforce Initiative assesses community-by-community need for primary care physicians in rural Alabama. These assessments have recently expanded to nurse practitioners, dentists and psychiatrists. This work made Alabama the first state to completely map Rational Service Areas (RSA) as defined by HRSA.
  • The Rural Medicine Program (RMP) admits medical students from rural Alabama with a unique curriculum to educate them on rural healthcare needs and reinforce the role of primary care physicians in rural communities. To date, about 42% of the RMP graduates have become rural Alabama physicians compared to a nationwide average of about 10% of physicians practicing rural medicine. Of the RMP graduates who practice in Alabama, 63% teach rural medical students in their clinics.
Describe a specific project and its successful outcomes or a time when collaboration or innovation was crucial.

A successful and collaborative project OFHER performs annually is the administration of the Alabama Rural Medical Service Award (ARMSA) in conjunction with the Alabama Department of Public Health’s Office of Primary Care and Rural Health. ARMSA exists to place primary care physicians and family medicine nurse practitioners in medically underserved areas of the state through financial incentives in the form of service loans. This project and collaboration were successful, as fourteen physicians and nurse practitioners were awarded $640,000 to practice in medically underserved areas in FY 2023.

Describe challenges the organization encountered and how they were overcome.

A primary challenge in the early years was sustained funding. Dr. Coleman specifically overcame this challenge through proactive and relentless efforts to educate local and state officials across Alabama on the importance of expanded advocacy and pro-rural health policies justified through office data. Dr. Coleman did an excellent job of establishing the novel concept of capturing primary care access via the primary care service area (PCSA) model and explaining its purpose and intrinsic worth for placing physicians in rural Alabama. Due to these extensive efforts over many years, OFHER is fully funded through the Alabama Educational Trust Fund.

Pamela King, BS, CRHCP

Director
Phoebe Sumter Ellaville Clinic
Ellaville, Georgia

Organization/project websites:
  • Phoebe Putney Health System
Describe your role within your organization and the nature of your work in rural health.

I’m the Director of the Phoebe Sumter Ellaville Clinic’s Rural Health Clinic and the Georgia Farmworker Health Program. I provide administrative and operational support to the program.

How do you and/or your organization make a difference in rural health and positively impact the community?

With the leadership and support of Phoebe Sumter Medical Center’s CEO, Carlyle Walton, and VP Controller, Michelle Doggett, we’ve positively impacted the community. We relocated to a new facility in August 2017 and can provide various services to the rural health community, including EKGs, bloodwork, women’s health, and Vaccines for Children (VFC). We accept walk-ins and provide services on Saturdays to ensure patients have every opportunity to receive care.

Describe a specific project and its successful outcomes or a time when collaboration or innovation was crucial to your success. 

We worked with the Sumter County Health Department to conduct a free community health fair. We performed blood pressure and glucose tests, height/weight checks, and STD/HIV testing. I knew we were victorious because of the number of participants and the community’s praise afterward. The advertising, support from the community, and dedicated staff contributed to our success.

What does the “Power of Rural” mean to you?

The “Power of Rural” means helping a needy community by providing excellent medical care and services.

What inspired you to choose a career in rural health?

I was inspired to work in rural health because it allows me to do the two things I love: helping people in need and being of service to the community.

Have you accessed, benefited from, or worked directly with your State Office of Rural Health? 

I’ve worked on numerous projects through the SORH office in Cordele for many years. They’ve assisted me with grant purchases and general advice regarding the program. They are very knowledgeable and are excellent resources.

Holly Figueroa 

Tribal Liaison, Blue Cross Blue Shield of Arizona Health Choice
President, Arizona Rural Health Association
Flagstaff, Arizona

Organization/project websites:
  • BCBSAZ Health Choice
  • Arizona Rural Health Association
Please describe your role within your organization and the nature of your work in rural health. 

As the Tribal Liaison for Blue Cross Blue Shield of Arizona (BCBSAZ) Health Choice and the President of the Arizona Rural Health Association (AzRHA), I work to strengthen tribal relations with tribes, focusing on access to care, prevention, coordination of care, nation building, training and education, health disparities and stigma reduction, and cross-sector tribal collaborative efforts. I also focus on rural communities and rural health issues. 

How do you and/or your organization make a difference in rural health and positively impact the community? 

I work hard to promote cultural humility in all areas of health and wellness. This is key to building trust and relationships within our healthcare systems and those they serve. The organizations I am a part of make a difference through advocacy, education, and collaboration. We have opportunities to communicate with legislators to discuss rural and tribal issues. Additionally, AzRHA secured a grant to participate in the All of Us Program and worked with students to collect and study data to improve health.

Describe a specific project and its successful outcomes or a time when collaboration or innovation was crucial to your success.  

The Arizona Center for Rural Health collaborated with AzRHA to host the Federal Office of Rural Health Policy Region D meeting, bringing together nine states and multiple federal and national partners to discuss critical healthcare system transformation issues. As part of the meeting, I coordinated a tour of the Hopi Reservation to provide a firsthand experience of what accessing health care in a rural tribal community is like. We visited a village on the mesa and the local health care clinic, and we met with village leadership, tribal program leaders, and Indian Health Service leadership/professionals. This experience created awareness of how tribes can leverage culture in their respective health journeys. It helped to create connections between NOSORH, other State Offices of Rural Health, and Arizona rural leaders. This project wouldn’t have been possible without established relationships with tribal leaders, tribal programs, and other rural health organizations. 

Tell us about any specialty services your organization provides or supports. 

BCBSAZ Health Choice is currently working to address maternal health as a health disparity, as the lack of obstetric services is a big challenge. I am addressing it from an indigenous and rural perspective, exploring programs and doula services to increase access to care. Additionally, I am a certified Mental Health First Aid trainer in the Adult, Youth, Indigenous Youth, and Veteran disciplines, and I have trained across Arizona since 2016. I love empowering communities to care for one another, especially in rural areas where there aren’t always quick response times.

What does the “Power of Rural” mean to you? 

“Power of Rural” is community. Rural communities are places where people know one another and are able to come together. 

Lisa Rantz 

President
Hawaii State Rural Health Association
Hilo, Hawaii

Organization/project websites:
  • Hawaiʻi State Rural Health Association
Describe your role within your organization and the nature of your work in rural health: 

I have served as President of the Hawaii State Rural Health Association for the past four years. When I took on the position, the Association was all volunteer-led and only received a $9,500 grant from the National Rural Health Association. The Association now has multimillion dollars’ worth of grants and a full-time Executive Director, two full-time program coordinators, and two part-time staff members. I love to build systems that support access to high-quality healthcare services close to home. This is an essential right that all of our rural residents deserve. 

How do you and/or your organization make a difference in rural health and positively impact the community? 

One positive impact is finally obtaining county-wide Health Professional Shortage Area (HPSA) designations for all our rural counties across the state. The designations went into effect in January 2020, and the first 10% automatic quarterly payment went out to providers and healthcare organizations in March 2020 – just as the pandemic shut down our state. This payment helped to bridge the gap until emergency funding came in to help keep medical providers in practice. This is just one way we help support a robust healthcare workforce and keep access to healthcare services available for rural residents. 

Describe a specific project and its successful outcomes or a time when collaboration or innovation was crucial to your success: 

Our coordinated healthcare assessment, Access to Care, involved bringing together traditional healthcare stakeholder groups, non-profit service organizations and community members to develop surveys for providers and community members to have their voices heard and indicate if they are able to receive health care when they need it on the island or if they had to fly off island for care. We also gathered data on whether rural communities were better or worse off since the pandemic. The service groups were helpful for the dissemination of surveys from a trusted and familiar organization. We knew we were successful by the number of surveys completed; we even exceeded the Governor’s survey in the number of surveys completed! We were able to create a strong rural voice for our legislators to pay attention to and come up with solutions to meet rural healthcare needs. We plan to do a follow-up survey to assess the healthcare needs following the devastating Maui wildfire. 

Tell us about any specialty services your organization provides or supports, such as maternal health or behavioral health: 

Through our RCORP grant, we support a behavioral health initiative called UTelehealth (in partnership with the University of Hawaii Area Health Education Center), which provides mental health services free of charge for all rural residents. 

What does the “Power of Rural” mean to you? 

The “Power of Rural” resonates with me because we have such strong connections in our rural communities that we are able to mobilize quickly and collaborate to get things done.  

What inspired you to choose a career in rural health? 

I want to perform work that makes a difference in people’s lives.  Stand up and speak for those that are underrepresented. 

Steve Simonin 

President/CEO
Iowa Specialty Hospital and Clinics
Clarion, Iowa

 

Describe your role within your organization and the nature of your work in rural health: 

I have been the President and CEO of Iowa Specialty Hospitals & Clinics for over 27 years. During that time, we’ve grown from one hospital to two hospitals with 11 clinics, from 100 employees to around 800, and from five providers to over 100. I strongly advocated for Critical Access Hospitals and worked to bring the program to Iowa. 

How do you and/or your organization make a difference in rural health and positively impact the community? 

Our organization believes in pushing the envelope of what can be accomplished in a rural health setting.  We’ve worked diligently to bring behavioral health services to our communities and established this service in our local school systems. We have provided healthcare to many smaller communities that otherwise would have to travel to seek care. Communities see a positive economic impact as we are one of the top employers in our area, which also leads to taxpayer dollars being kept in these rural settings. 

Tell us about any specialty services your organization provides or supports: 

We offer a wide variety of services, but two main focus areas are maternity and behavioral health.  We are seen as an oasis in an OB desert, as many other hospitals no longer provide maternity care. We’ve seen this service grow from an average of 80 deliveries per year to over 650 deliveries annually, facilitating our latest construction project of expanding our maternity center. As the need for behavioral health services continues to grow, we have made it our mission to become a resource for those seeking help. Our providers are in seven of our nine locations and have offices in seven area school systems. This accentuates our belief in caring for more than just the physical needs of our patients. 

Describe any challenges your organization has encountered and how you overcame them: 

Employee recruitment has been a struggle for our system, so we continue to develop unique ways of recruiting. We’ve established a summer intern program to pique interest in healthcare careers with area high schoolers.  As a partner with area colleges, we provide opportunities for student nurses to earn hands-on experience.  In doing so, we created a Cultivators program that aids students with their school fees while establishing a commitment to future employment with us.  

What does the “Power of Rural” mean to you? 

To me, the Power of Rural can be summed up with the word “pride.” In rural areas, we don’t take what is available to us for granted, and we have an exceedingly high appreciation for the businesses and amenities in our communities.

What inspired you to choose a career in rural health? 

Through rural health, I get to be involved in all aspects of our system. I can see the impact our system has on the communities we serve and the residents who live there. I believe rural health chose me more than I chose it, and for that, I’m very grateful.

Crystal Landry, RN, RHCEOC

CEO
Penobscot Valley Hospital
Lincoln, Maine

Crystal Landry was selected for her tireless commitment to ensuring health services are accessible to the people of her community and as an advocate for rural areas throughout Maine.

Organization/project websites:
  • Penobscot Valley Hospital
Describe your role within your organization and the nature of your work in rural health.

As the CEO of Penobscot Valley Hospital (a Critical Access Hospital), I am responsible for the delivery of healthcare services to our rural community. As nearly the largest employer in the region, the work and care provided are critical for patients living there. Every day, we strive to work together to improve the health and well-being of those we serve, providing local access to high-quality primary care and inpatient and outpatient healthcare services.

Describe a specific project and its successful outcomes or a time when collaboration or innovation was crucial to your success. 

Success is measured by positive patient clinical outcomes and making a difference in the lives we care for with compassion. Establishing formal and informal collaborative partners to improve access is of great importance and focus. We collaborate with specialists, patients, and our staff to understand the needs of our community. Responding to and impacting the ever-evolving healthcare landscape is critical. 

Describe any challenges your organization has encountered and how you overcame them:

Penobscot Valley Hospital successfully completed a Chapter 11 bankruptcy restructuring in 2021. This restructuring of the finances – legacy debt – ensured access to healthcare services remains available for the community.

What does the “Power of Rural” mean to you?

Collaboration to ensure those living in rural areas have access to high-quality healthcare services.

What inspired you to choose a career in rural health?

After many years of working in larger hospital environments, I wanted to give back and serve more rural areas – the same communities where I live and raise my family.

Have you accessed, benefited from, or worked directly with your State Office of Rural Health? 

We have worked very closely with our State Office of Rural Health over the years, most closely during bankruptcy and through COVID challenges. The support and programs offered are critical for rural hospitals.

Rosa Fernandez 

Program Director
Health Equity Partnership of North Central MA (CHNA9)
Leominster, Massachusetts

Rosa has gone above and beyond in her work for rural communities throughout North Central Massachusetts. She has connected with people across the region, distributed thousands of free COVID-19 test kits to community members, and started several new programs. Rosa began a North Central MA chapter of the Massachusetts Women of Color Coalition. She convened a BIPOC Behavioral Health Provider Network in the region, which is working to build community among and resources for BIPOC behavioral health providers, including BIPOC students who hope to become clinicians. In addition, Rosa has played an integral role in maintaining the existing programs of the Health Equity Partnership, including significant engagement around the region’s Community Health Improvement Plan and the Anchor Collaborative, a regular convening of the region’s anchor institutions.  

Organization/project websites:
  • Health Equity Partnership of North Central Massachusetts (CHNA9)
How do you and/or your organization make a difference in rural health and positively impact the community? 

In my current role as Program Director of the Health Equity Partnership of North Central MA, I am responsible for leading and directing outreach efforts that specifically address issues that impact the health and wellness of the community. I identify, organize, and implement several programs and services that focus on our underserved, diverse rural populations. 

Describe a specific project and its successful outcomes or a time when collaboration or innovation was crucial to your success.  

I completed a Youth Civic Leadership program for youth in rural communities to develop leadership, civic engagement, and public speaking skills. I began the program by identifying and partnering with youth-serving organizations in the area (Luk Inc., Boys & Girls Club, YMCA, and Youth Venture). Our youth leaders were trained and facilitated an advocacy project, engaging them as citizen-leaders in a complex political and cultural environment and encouraging them to advocate on the issues most important to them. Multiple students from this program spoke to a large audience of local legislators and policymakers at the Health Equity Partnership’s annual legislative breakfast.

What does the “Power of Rural” mean to you? 

Improving, understanding, and promoting rural health care, and development of opportunities in our rural areas.

What inspired you to choose a career in rural health? 

I am devoted to building a healthier community through education and community health improvement projects that bring change and build pride, dignity, cultural humility, and motivation in the communities we serve. 

Have you accessed, benefited from, or worked directly with your State Office of Rural Health?  

I enjoy working with our partners in our State Office of Rural Health. We have built trusted relationships, and they have given me and my colleague the tools and resources to do our best in the delivery of our work. 

Justin P. Duncan, MSc, BS, NRP, CCEMT-P, FP-C 

CEO, Washington County Ambulance District
President, Missouri EMS Association
Co-Founder, Washington County MIH Network
Mineral Area, Missouri

Organization/project websites:
  • Washington County Ambulance District
  • Missouri Emergency Medical Services Association (MEMSA)
  • Washington County Mobile Integrated Healthcare (MIH) Network
Describe your role within your organization and the nature of your work in rural health. 

I have a long history in EMS, serving as both a ground and air EMS Clinician. I have served as an EMS instructor, line-level supervisor, department manager, regional director, and now CEO. Given my history of dedication to health care and passion for education, my career naturally progressed into both education and leadership. 

How do you and/or your organization make a difference in rural health and positively impact the community? 

Good health is more than good medical care. My team and I are constantly looking for new ways to bring innovative therapies into the prehospital setting that meet the needs of the whole person. Through mobile integrated healthcare (MIH), we have improved patient health and wellness (medical, social and emotional), patient health outcomes, and access to resources. We have also reduced healthcare costs by more than 50% across the board.

Describe a specific project and its successful outcomes or a time when collaboration or innovation was crucial to your success: 

The project I’m most passionate about is our MIH program. I’ve seen it personally change lives for the better. This work could not have been achieved without the team within my agency, my valued local and state-level partners, and, most importantly, the partner organizations that comprise the Washington County Mobile Integrated Healthcare Network. Collectively, we knew MIH was successful following the pandemic. We saw significant health improvement in the patients we were serving. Our success could be attributed to a willingness to explore different ways of doing business and investing the time, effort, and resources to make it happen. Involving local, state and federal stakeholders and policymakers early in the process was also a contributing factor.

Tell us about any specialty services your organization provides or supports: 

Our MIH program initially began as a small pilot program focused on 21 diabetic patients and has now grown to include individuals with other chronic diseases, particularly heart disease. We also provide services for SUD/OUD and behavioral health patients and will implement maternal health in the coming months.

What does the “Power of Rural” mean to you? 

The “Power of Rural” is that we naturally work together or band together to resolve problems. We must be creative and innovative because we don’t have the same resources as metropolitan areas.  

Have you accessed, benefited from, or worked directly with your State Office of Rural Health?  

We could not have achieved the level of success for which we have been recognized without their early interest, support, and connections. They are active partners. They are involved in the conversation, provide feedback and look for resources to support our work.  We view them as an integral part of our team.  

Stephanie Iron Shooter 

Office of American Indian Health Director
Montana Department of Public Health & Human Services
Billings, Montana

 

Stephanie is a member of the Sicangu (Burnt Thigh) Oyate (People) from the Rosebud Sioux Tribe in Rosebud, South Dakota, and of the Aaniiih (Whiteclay) Anin (People) from the Fort Belknap Indian Community in Montana. Her career and life’s work have been focused on collaborating with Montana Tribes to address health disparities through the utilization of cultural strengths. Stephanie’s innate cultural value systems allow her to focus on building positive, progressive relationships for the common good of all people. Her early career centered around domestic violence and substance use prevention in Indian country. She sits on the state Native American domestic violence fatality review team. She also directed a grant at the Office of Public Instruction to implement a wraparound process in schools that served primarily American Indian students. Wraparound is a process that allows the youth voice to be elevated in the delivery of mental health services. She continues to make a difference in rural communities across the state. Her connections to rural run deep, and she brings a positive light and energy to everyone who works with her. 

Describe your role within your organization and the nature of your work in rural health. 

The Director of the Office of American Indian Health is responsible for identifying health disparities, developing health equity strategies, overseeing collaborative efforts between State, Tribal and local health agencies using data and local input, and providing a forum for addressing tribal-state health issues. Montana became one of the first states in the country to create a Director of American Indian Health position under an Executive Order of the Governor.

Have you accessed, benefited from, or worked directly with your State Office of Rural Health? 

We have contracted with the Montana Office of Rural Health to create and disseminate training modules titled Caring for Indigenous Montanans. We are in the process of creating these modules and look forward to sharing them. 

Loren Simpson, MD 

Physician
South Lyon Medical Center
Yerington, Nevada 

Describe your role within your organization and the nature of your work in rural health: 

I am the Emergency Department Medical Director at South Lyon Medical Center (SLMC). Emergency, urgent care and sports medicine are my passions. I volunteer with youth athletic groups such as USA Boxing and provide medical coverage for rodeo events and mixed martial arts. When I am not working with SLMC, I am also on staff with our local tribal healthcare entities and am a Colonel in the Army Reserve. My military career has augmented my skill set practicing in rural Northern Nevada and vice versa. 

How do you and/or your organization make a difference in rural health and positively impact the community? 

SLMC provides crucial access to health care in rural Nevada. The hospital is a valuable community resource that has grown to accommodate the changing trends in modern medicine. Specifically, a new venture is in development as we battle addiction and the opioid crisis.

Describe a specific project and its successful outcomes or a time when collaboration or innovation was crucial to your success: 

SLMC has successfully recruited and retained University of Nevada-trained physicians who are invested in the health care of our community. SLMC and its professional staff actively engage with and mentor University of Nevada student nurses, medical students, and residents to foster and recruit quality healthcare professionals. 

Tell us about any specialty services your organization provides or supports: 

SLMC benefits from its strong ties to the University of Nevada Medical School and Family Medicine residency program with specialty care in Women’s health and obstetrics, routinely scheduling patients at our facility. SLMC is currently in the early stages of developing a program to assist patients with opioid dependence. 

What does the “Power of Rural” mean to you? 

“Power of Rural” embodies life in small-town Nevada. One learns to adapt, overcome, and adjust to living here. It’s a choice and is driven by culture, family and our history. 

What inspired you to choose a career in rural health? 

Growing up on a rural Indian reservation, my family had zero convenient access to health care without driving two hours to Schurz. That just could not be the standard of care. My entire career has been focused on improving health care for our rural communities. 

Inspira Health 

(Donald Noblett, MPH, NCTTP, Cancer Grants Manager)
Mullica Hill, New Jersey

Organization/project websites:
  • Inspira Health Network
How do you and/or your organization make a difference in rural health and positively impact the community? 

Cumberland County has been ranked the unhealthiest county in New Jersey for 12 of the last 13 years. Through education and preventative services, Inspira is helping improve the health of these communities – and the greater South Jersey region at large – by connecting individuals with the health care they need. We offer free cancer screenings across our counties through the NJCEED (New Jersey Cancer Education & Early Detection) Program and the ScreenNJ Lung Cancer Program, introduced a mobile mammography screening van with great success, and provide free tobacco cessation services and Nicotine Replacement Therapy. Inspira also advocated for the New Jersey Public Options Hospital Fee to be expanded to five additional counties to help ensure continued access to healthcare services for underserved and vulnerable patients. This will support our plan to expand Inspira’s Community Health Worker Program.

Describe a specific project and its successful outcomes or a time when collaboration or innovation was crucial to your success.  

Through NJCEED, we’ve partnered with CompleteCare and Famcare to improve cancer screening rates among uninsured and underinsured community members. Our full-time outreach worker has elevated the success of these partnerships, adding a personal touch to the patient experience. Through a combination of patient navigation, provider education and patient incentives, we’ve been able to increase cancer screening completion rates.

Tell us about any specialty services your organization provides or supports: 

We recently received funding to launch a Hospital-Based Violence Intervention Program designed to enhance the delivery of clinical and behavioral health services to victims of gun violence- and their immediate families- in Gloucester and Cumberland Counties. It reaches victims when they need it most – in the immediate aftermath of a violent incident – with crisis intervention, conflict mediation, victim compensation, mental health care, and substance use interventions so they can start their healing process.  

Describe any challenges your organization has encountered and how you overcame them. 

We saw and heard firsthand the need for transportation services to help get individuals to free cancer screenings, preventative care, and treatment appointments. Through a series of funding, partnerships, and budget allocations internally, we’ve expanded our transport program to support physical access to care for patients. We’re thankful for the financial support of many organizations that have helped make accessible, affordable care possible. 

What does the “Power of Rural” mean to you? 

The “Power of Rural” describes the innovative and collaborative work in rural communities to improve health outcomes. Innovative solutions are being implemented to help community members overcome barriers and promote health. The work being done in some of the most rural parts of New Jersey is being duplicated in less rural parts of the state, demonstrating how the “Power of Rural” can positively impact every New Jersey resident. 

Have you accessed, benefited from, or worked directly with your State Office of Rural Health?  

The New Jersey Office of Primary Care and Rural Health continues to be an incredible partner. The leadership, organization, and advocacy they offer have helped raise awareness about the availability of programs and services across the state.  

Karen Smith, MD, PA 

Physician Owner
Raeford, North Carolina

Dr. Karen L. Smith has been a physician in private practice in Hoke County for more than 30 years, working tirelessly to improve access to quality healthcare services for residents of rural communities, including efforts to prevent diabetes, overcome COVID-19 vaccination hesitancy, and expand telehealth. Her pioneering work to implement innovative healthcare programs and advocate for policies that address the unique healthcare challenges faced by rural areas has made a profound difference in the lives of countless individuals. Dr. Smith has been recognized for her contributions with numerous awards, including the 2016 North Carolina Family Physician of the Year and the 2017 American Academy Family Physician of the Year. 

Organization/project websites:
  • Family Medicine Practice of Karen L. Smith MD, PA
Please describe your role within your organization and the nature of your work in rural health. 

As the lead Family Medicine Physician in the practice and Hoke County Medical Director, I model and facilitate healthcare delivery services that optimize the health and well-being of people served in the community. Through policy development and cross-discipline collaboration with both physical and mental health, we are able to address the needs of civilian and military-dependent citizens in the region and beyond our boundaries. 

How do you and/or your organization make a difference in rural health and positively impact the community? 

Our team is reaching out to individuals who are often silent participants in rural life. The positive impact is revealed when we can derive solutions based on the science of Family Medicine and apply them to the rural location. Even greater is to share our knowledge and experience with other rural providers and medical students who are mesmerized by our joy in practice. It was heart-warming to hear our outcome data shared at a local hospital system medical staff meeting by the CEO, noting that consistent physician presence in Hoke County may be the reason for several disorders, such as infant mortality and immunization rates, realizing improvement over twenty-five years. We review the Healthy North Carolina 2030 report and seek strategies for improving regional indicators via direct provision of care and indirect collaboration with other service providers, including education, law, military, and many more.

What does the “Power of Rural” mean to you? 

The “Power of Rural” for me suggests that while we may be remote in locale, we are close in the heart. We truly care about and for others.

What inspired you to choose a career in rural health? 

My family is from a rural environment, and the difficulty accessing healthcare has always been a problem. My birth actually happened at my aunt’s house due to the hospital being a forty-five-minute drive into the city! I observed the demise of family and friends at a younger-than-expected age, and medical school taught me that much of it was preventable. I am convinced we can achieve health and well-being for our communities if given the right tools, people, and spirit to care for people as part of their trusted team.

Have you accessed, benefited from, or worked directly with your State Office of Rural Health? 

The NC Office of Rural Health is a major force for my professional success in Hoke County. They are a team that not only supports provider placement and sustainability but also understands the community’s needs for an ideal match. My family came to Hoke in 1992, and two generations later, we are still growing and thriving; I believe we matched! 

Philip Hofstetter, Au.D 

CEO
Petersburg Medical Center
Petersburg, Alaska

 

Phil’s leadership, dedication and advocacy as CEO of Petersburg Medical Center (PMC) are making a big impact on a small rural community. Phil is always looking for creative solutions to problems and is determined in his effort to secure resources to support the hospital and the community to improve health. He promotes collaboration between different programs/departments and creates a positive culture. He seeks grant funds from many different sources to allow the hospital to meet a variety of community needs that extend well beyond traditional medical care. Phil is a tireless advocate for rural health care and the health of the community. 

How do you and/or your organization make a difference in rural health and positively impact the community? 

Petersburg Medical Center makes a major difference in the community by serving patients in the hospital and empowering health and wellness through collaborative partnerships and meeting patients where they are in their healthcare journey. This includes accessible care at home (home health), health education and focus on prevention and wellness activities.    

Describe a specific project and its successful outcomes or a time when collaboration or innovation was crucial to your success: 

During COVID, there was a tremendous challenge in addressing community childcare needs. After a “community cafe” conversation, PMC worked with a local childcare outdoor activities program called “Kinder Skog” and, based on hospital board support, brought them into the PMC Wellness Department. This allowed the program to grow, built up sustainable employees and offered more kids the opportunity to participate in this outdoor activity-based program (which greatly helped even more families). In one year, the program doubled in size and is wildly successful, combining childcare with a strong focus on youth wellness. It has garnered interest from many healthcare organizations across the state as an example of unique programs to improve employee retention. 

What inspired you to choose a career in rural health? 

As an audiologist initially, I joined a private practice early in my career in New York and found it unfulfilling. I moved to rural Alaska in 1998 and found my calling serving small rural communities for 14 years before taking on hospital administration. The ability of rural health is a cornerstone of every community, and rural health has a greater achievable impact on the community as a whole.   

What does the “Power of Rural” mean to you? 

To me, the “Power of Rural” means empowering those in the community on their journey to health and well-being. This involves providing them with the necessary access, tools, and resources to take charge of their own health and that of their community. 

Have you accessed, benefited from, or worked directly with your State Office of Rural Health?  

I have established a strong partnership with the State Office of Rural Health, and this collaboration has played a pivotal role in facilitating community discussions. They have generously furnished us with essential resources and support for various grant applications and information, as required. Additionally, PMC’s cooperation extends to working closely with the state’s public health department to implement our programs and community initiatives and provide them with office space in our facility. 

Tom Crowley 

Senior Executive Consultant
Gundersen St. Elizabeth’s Hospital and Clinics
Wabasha, Minnesota

Organization/project websites:
  • Gundersen St. Elizabeth’s Hospital
Please describe your role within your organization and the nature of your work in rural health. 

In my 52 years at St. Elizabeth’s (a Critical Access Hospital), our goal has been to bring high-quality, compassionate healthcare to our rural service area. St. Elizabeth’s has been a leader in preventative services to improve the community’s health. Governor Tim Pawlenty named our community the first “Fit City” in Minnesota because of our leadership in wellness.

Describe a specific project and its successful outcomes or a time when collaboration or innovation was crucial to your success: 

We consolidated our hospital with the attached clinic to form one team to service the healthcare needs of our area. Community support was instrumental in the success of this initiative. In addition, while staffing shortages in rural areas can be challenging, our scholarship program and the many intern programs that we have sponsored have been very helpful. We have partnered with local universities and technical schools to offer clinical rotations.

Tell us about any specialty services your organization provides or supports: 

As a small rural healthcare provider, we have been a leader in bringing mental health services to our community. A full-time psychiatrist was hired in 1993, and we currently employ a part-time psychiatrist and a licensed clinical social worker to round out our Behavioral Health team. Soon, we will utilize the ITP program (Integrated Telehealth Partners) for the provision of telehealth-based psychiatric and mental health professional services.

What does the “Power of Rural” mean to you? 

Working with our entire service area in partnership with communities, public health, schools, and churches to meet healthcare needs. People helping people.  

What inspired you to choose a career in rural health? 

An outstanding service area that truly supported our rural healthcare facility. This is an area where, as a team, we have made a difference in the lives of the people we serve. 

Claire Parde 

Executive Director
The Healthcare Consortium
Hudson, New York

Organization/project websites:
  • The Healthcare Consortium 

Describe your role within your organization and the nature of your work in rural health: 

I serve as the Executive Director of the Healthcare Consortium (HC), a Rural Health Network that serves the residents of two rural counties in New York. The HC helps people get and stay healthy by addressing the common barriers they face when trying to access care. This work, accomplished through a variety of programs, often involves what we call “way-finding” -helping people navigate a complex and seemingly opaque system. My own work is focused on assessing the community’s health status and needs and determining whether our system is adequate to meet those needs. When gaps in services are identified, we work in partnership with public and private health and human service providers to fill those gaps. 

Describe a specific project and its successful outcomes or a time when collaboration or innovation was crucial to your success: 

Early in my tenure, the HC was provided a grant by HRSA to conduct a feasibility study to determine if there was sufficient need for a new access point to a Federally Qualified Health Center (FQHC). The study relied on the input of a wide array of stakeholders, which served as the basis of a successful application for new access point funding by an area FQHC. In this way, we were an important part of bringing a new health resource to our community. 

Please tell us about any specialty services your organization provides or supports: 

The HC is best known for its Children and Adults Rural Transportation Service (CARTS), which helps residents of all ages, incomes, and abilities by providing non-emergency medical transportation. As this program is over 20 years old, we are frequently called upon to provide technical assistance to other rural communities trying to address a lack of transportation. 

Describe any challenges your organization has encountered and how you overcame them. 

For many years, our organization’s sole sources of revenue were cost-reimbursement contracts from the public sector. While relatively steady and predictable, the concentration of revenue from essentially one source “baked in” a threat to the organization’s financial stability. We made a successful effort to diversify our revenue, which helps support administrative functions and provides us with greater flexibility in programming. 

What does the “Power of Rural” mean to you? 

To my mind, the “Power of Rural” refers to the power of rural people- who can be amazingly cooperative, resourceful, and resilient. One of the most amazing things about working in rural areas is that it is very relationship-driven, and it’s those relationships that are often the foundation upon which some really good work is built.  

Nikki Seibert 

Owner & Director
Wit Meets Grit & Growing Local SC
Greenville, South Carolina

Organization/project websites:
  • Growing Local SC
Please describe your role within your organization and the nature of your work in rural health: 

As the owner of Wit Meets Grit, I have the honor of working on various projects centered around local food systems, equity, non-profit management, facilitation, and network weaving. My primary project is for Growing Local South Carolina as the statewide Network Director. This network actively seeks and supports leadership from rural communities, elevates the needs of rural communities into state-level programs, facilitates connections between rural farmers and local food hubs, and supports the growth of programs that leverage local food, farming, and gardening as part of their public health initiatives. 

Describe a specific project and its successful outcomes or a time when collaboration or innovation was crucial to your success: 

Wit Meets Grit and Growing Local South Carolina were able to collaborate with the leadership at the South Carolina Department of Agriculture to ensure the SC Local Food Purchase Assistance Program integrated the perspectives of rural communities, contracted with local food hubs serving rural communities, and engaged with food access agencies in rural communities. I partnered with the SC Food Hub Network, the SC Food Policy Council, the Rural Resource Coalition, the Catawba Indian Nation, the SC Black Farmers Coalition, and the Pick42 Foundation to ensure representation was engaged at the leadership level. While this project is ongoing, we know it has been successful based on the partnerships it has catalyzed and the volume of products purchased from socially disadvantaged farmers (~60%) for distribution into rural communities. At the completion of the program, the state will have purchased $13.2 million of locally sourced food into underserved communities in South Carolina.  

What does the “Power of Rural” mean to you? 

South Carolina is known for its beautiful rural landscapes, but according to American Farmland Trust, it ranks as one of the top states at threat of losing farmland due to development. Our rural landscapes can support a variety of conservation-minded industries, from timber and tourism to agriculture and alternative energy. While there is power in all of these, our current health crisis creates a need for access to healthy food options, creating a demand for an agricultural sector to feed our communities while creating local jobs. Rural communities have the power to lead the way in reimagining our food system from farm to table and preserving farmland in the process.

Have you accessed, benefited from, or worked directly with your State Office of Rural Health?  

The SC Office of Rural Health has been an incredible resource to me professionally in my work and with the larger network of food, farming, and health organizations I serve. Over the years, I have had the pleasure of working with several of their team members, all of whom have approached their work with a collaborative spirit and strong technical expertise. Their Blueprint for Health program directly supported clients in realizing their goals of increasing food access and is responsible for the launch of a very successful food box program. Currently, I work with their team on facilitating collaboration around county-level coalition building and the development of a rural food access toolkit.  

Jason Lillich 

Executive Director
Three Rivers Mental Health and Chemical Dependency Center
Lemmon, South Dakota

 

Describe your role within your organization and the nature of your work in rural health: 

I am the executive director, clinical director, and therapist for Three Rivers Mental Health and Chemical Dependency Center. Three Rivers provides behavioral health services to four counties in the designated catchment area, including the two native nations of Cheyenne River and Standing Rock. All communities served are rural or frontier. 

How do you and/or your organization make a difference in rural health and positively impact the community? 

We provide mental and behavioral health services to individuals and find ways to make these services accessible, such as meeting in-home and using telehealth and telephonic sessions when connectivity or technology is a barrier. 

Describe a specific project and its successful outcomes or a time when collaboration or innovation was crucial to your success: 

We have collaborated with law enforcement agencies in each county in the catchment area, offering training on mental health-related topics and providing tablets to deputies to connect individuals in crisis with a counselor via telehealth. This option allows for a more rapid response, reducing logistical and travel limitations, as the distance to some communities can be up to a two-and-a-half-hour drive one direction, with travel being difficult in the winter months. Connecting with individuals in crisis, through the use of a tablet, supports not only a more rapid response but also the ability to help meet the presenting needs of the individual post-crisis, connecting them with localized mental and behavioral health services.   

To break down mental health stigma, we collaborate with area schools, churches, EMS, and a local volunteer group to target mental health awareness and suicide prevention. We facilitate free suicide prevention training for the public, local businesses, and schools. Other collaborative efforts with EMS have included promoting 988 and putting signage in all businesses. We have since seen an increase in the number of individuals reaching out for services. We know this has been a success from our receiving emergency crisis calls where the caller reported seeing the signage in the bathroom and chose to call for help.  

What contributed to the success has been the collaboration with other entities and increased community involvement. Community buy-in is paramount when trying to create change, and their involvement publicly demonstrates their direct support. 

What does the “Power of Rural” mean to you? 

Rural people and communities are resourceful and resilient, with a willingness to help others. 

What inspired you to choose a career in rural health? 

Growing up in a rural community has given me an appreciation and respect for the people and communities in rural and frontier areas.